Course Summary: Growth Hacking

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  1.  Funnel Pirata: 
    Acquisition -> Activation -> Retention -> Revenue -> Referral
  2. Acquision
    1. Segment for attract your best clients
    2. find users of competitors:
      1. google: inurl: website.com/website
      2. SimilarTech
      3. hunter, linkedin
    3. reverse engineering of our competitors
      1. spotahome.com
      2. builtwith
      3. woppalyzer
      4. content and ads of competitors
        1. buzzsumo
        2. ads.twitter.com/transparency
        3. web.archive.org
  3. Activation
    1. the critical event funnel: a series of actions that your users need to do to complete your critical event
    2. the first impression means a lot, and maybe is your only opportunity

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